Although the design ended up fairly simple, getting there was the challenge. When it comes to package design, Hunter Straker knows their stuff. Telling their story online however, was completely new territory. I had to distill pages upon pages of company credentials and information into a format that was web friendly and clearly communicated their unique offering. Not bad for two days..
This was definitely the most involved app design I've taken on. Telus has always had an account management app, but it never lived up to their motto of Future Friendly. The app was redesigned in parallel with all of Telus' online properties giving me a new colour pallet to work with. Customers are greeted with the recognizable "white world" of Telus, but once they dive into the experience the app takes on a new look using dark grey to represent their personal information.
The client was ecstatic, and the app is currently rated 4+ on the iTunes App Store. (Out sourcing the development cost us the full 5 stars)
Most designers would shy away from tackling their agency's own website. I jumped at the chance. Our redesign focused on the content. Not only from a design perspective, but also from a management perspective. TAXI is always creating great new work, and we needed a site that would be able to update quickly and efficiently.
e didn't have the budget or the time to create a fully fluid site, so we did the next best thing and designed an accompanying mobile site to the new redesign of taxi.ca
I'm especially proud of this one.
nother alarm app you say? Well yes, but designing one of these abundantly available apps presents a unique challenge to do it differently. I attempted to create a visually distinctive interface that highlighted the TELUS critters, while at the same time made it easy and enjoyable to use.
This small Chinese frozen food brand is a part of the McCain family, and still had their original website from the late 90's. We were asked to give it a facelift, and increase Wong Wing's presence online.
The goal of the new site was to create more of a story around the history of the product, and make it easier to browse their selection. The design was intended to be fully responsive, but tight timelines pushed that functionality to phase two.
With the help of some in store advertising, site visits increased 250% in the first week.
BP.com has been my largest site design to date. A lot went into this major update including modernizing the brand's online presence and streamlining the online ordering process.
We did just that. After launch online ordering revenue increased by 54%. That's a lot of pizza.
A redesign proposal for West Jet that aims to breathe new life into trip planning and purchasing airfare. The goal was to simplify, elevate and modernize the current site in hopes to stand out from the competition. I think this design does just that.
The Canadian Tire House of Innovation was by far one of the most exciting projects I've worked on. We bought a real house in a real neighbourhood, and filled it with great ideas and products for life in Canada.
The project included a desktop and mobile site, hundreds of online videos, in-store and online advertising, and not to forget, a ton of renovations.
The campaign picked up a number of awards including the gold at Strategy Magazine's B!G Awards.
A fresh take for a detergent site. We flipped the category conventions, and proposed that visitors base their purchase decisions on their everyday needs instead of product names and features.
The redesign is currently in the works.
Although I only have one here, I love designing app icons. With the introduction of the retina display for iOS devices, its incredibly easy to get lost in the details.
The Points.com re brand gave me a break from conceptual design and thinking, and pushed me deep into the details of site architecture, data visualization and user interface design.
I left the agency just after the designs were approved and production began, but still have a soft spot for the look we ended up with. The current site has changed a bit, but its still a great product.
To support Jeep's launch of the new Liberty we created a series of interactive commercials that would play when someone watched their favourite shows online at abc.com
We took a sympathetic approach, recognizing our unwelcome interruption and gave viewers some fun content to play with while waiting for their show to return.
A collection of some work I did while on the Ford account.
The Mustang celebrated its 45th anniversary, and Ford wanted to do something special. Here are two concepts centered around the idea that Mustang owners are most happy behind the wheel and on the road. M-Routes gave Canadians an exciting forum to share the best roads for driving where they lived. Unfortunately the auto recession hit during the project and advertising a muscle car became low priority.
On the flip side, we revolutionized the way customers serviced their Fords buy creating a new Parts & Service website that focused on personal service and transparency.
This project goes way back to my early years in advertising, but I'm still very proud of it. I tried to find a new look and feel for the Jeep brand that would inspire all of their communications. I used more dramatic photography and introduced graphical nature elements.
The designs were used as part of a larger rebranding initiative.
No clients, just good old fashion art and design for the sake of it.