This small Chinese frozen food brand is a part of the McCain family, and still had their original website from the late 90's. We were asked to give it a facelift, and increase Wong Wing's presence online.
The goal of the new site was to create more of a story around the history of the product, and make it easier to browse their selection. The design was intended to be fully responsive, but tight timelines pushed that functionality to phase two.
With the help of some in store advertising, site visits increased 250% in the first week.